Intrapreneurship Success - Case Study Intro - Pr1me Computer Success Story

Intrapreneurship Success - Case Study Intro - Pr1me Computer Success Story

Introduction of the Intrapreneurial creation and impact of PR1ME Leasing Division

The underlying concepts and ideas of Intrapreneuring or intrapreneurship have been present in many corporations in the United States, and around the world, for many decades, even before the term was used in the mid 1980's. Pinchot (1985) made the term well known in his book entitled "Intrapreneuring." Steve Jobs, Apples' Chairman then and now, used the word, or term, "Intrapreneurship" in his September 1985 "Newsweek" article: "The Macintosh team was what is commonly known as intrapreneurship-only a few years before the term was coined - a group of people going, in essence, back to the garage, but in a large company." Back in 1982, Dr. Haller wrote his master thesis on the "Intrapreneurship Success" of PR1ME Computer Inc in the late 1970's and early 1980's.

This the overview of Intrapreneurship Success of the corporate entrepreneurial or Intrapreneurial venture within it's parent company.

There are now many more examples of successful Intrapreneurship in corporations since this pioneering intrapreneurial adventure by a small computer company in the late 1970's. This article shares an overview of an inside, first hand, in depth the details of the four year journey of the Intrapreneurship success of the creation of PRIME Leasing Division, within the rapidly growing public corporation.

The summary overview of the details of the financial and marketing impact of creating one specific captive leasing and finance subsidiary, PR1ME™ Leasing will be shared in this article of INTRAPRENEURSHIP SUCCESS. This intrapreneurial endeavor grew the NYSE listed, "super-mini" computer company, PR1ME™ Computer, Inc. This principally quantitative research documents the intrapreneurial creativity to create PR1ME Leasing, which helped to shorten the "super-minicomputer" sales cycle, increase profits on individual computer sales transactions, increase sales, and provide tax shelters to its parent corporation. PR1ME Leasing helped it's parent company to grow more rapidly and profitably, and was one of the key accelerants boosting it's parent company, PRIME, to be the Number 1 performing NYSE list stock in 1980.

One of the major challenges was that the Leasing Division was under the direct control of the Vice President of Finance of PRIME Computer, Inc., not the Vice President of Sales or Marketing. Having the commission-driven PR1ME Leasing marketing managers working under the finance department, which was staffed by accountants and financial analysts created a philosophical paradox. This case study by one of the co-founding managers of PR1ME Leasing is a "real world" example of an intrapreneurial venture in its embryonic state. It details the most salient positive and negative aspects of PR1ME Leasing's early growth.

This article tells the inside story of the intrapreneurial creation of PR1ME Leasing, its corporate structure, and statistically documents the impact of the Leasing Division on the sales, profits, and overall corporate performance it's parent company.

This article's author was a co-founder of Prime Leasing Division, within the parent corporation, who used this experience and the results of his research as valuable tools after leaving the company to do other Intrapreneurial ventures for Anaconda-Ericsson Inc., Corona Data Inc. and Entrepreneurial ventures including co-founding, build and then selling a technology firm, RETIX.

Howard Edward Haller, Ph.D.
Chief Enlightenment Officer
The Leadership Success Institute
http://www.TheLeadershipSuccessInstitute.com
HowardEdwardHallerPhD@gmail.com

By Dr Howard Edward Haller